In business, if you don’t leave a lasting impression on a prospective
client, you’ll fall into obscurity in their never ending list of
contacts. Because of that, it is imperative you avoid settling for being
just another printed business card. CDR business cards allow you to
embrace the changing realm of technology, while giving you that unique
edge to impress.
This begins by addressing the problems that a traditional business
card has. When dealing with traditional paper cards, you are limited on
the amount of space you have to work with. In many cases, all you can
place is your business name and contact information. Without more to go
on, if the client doesn’t remember you, then you’ve wasted your time,
your card won’t do a thing for them.
With a CDR business card, you actually end up having an edge. Not
only will your customer have a chance to remember what you offer, but
promotional tools on this disc is going to help to further advance your
business. If for some reason a business you are leaving your information
with doesn’t have the ability to utilize the CDR business cards, a
website link on the front of the card can give them access to the same
information. However, since most computers have dual trays, this
shouldn’t be a problem.
According to Buskerdoo LLC (http://www.buskerdoo.com), instead of endless brochures and
documents that need to be mailed, a single card can carry all of this
information. In fact, the space on these devices can hold as many as 48
minutes of audio, 250 slides in a presentation, 2000 HTML pages, 1500
pages of a PDF file or a 5 minute long video. To create the full
digitalized experience, you can create a combination of files to give
your customers a crystal clear image of your business and capture their
attention and interest.
The cost of promoting your business is also going to decrease during
this time. What you are going to find is that thanks to a reduction in
brochures, traditional business cards and other advertising tools, you
will end up saving money in the long run. More importantly, you can
reduce the number of errors and keep information current, since you can
burn the CDR business card the moment you need it. That way, you aren’t
reusing the same pamphlets and files that you were a year ago, just
because you ended up having more on hand than you originally planned.
You can even fine tune documents and videos to include the name of the
company and person you are speaking with for a truly personalized
experience that will have a lasting impact.
Thanks to the novelty factor of the CDR, you should find that it will
also have a considerable impact. Most people who receive these
digitalized cards are instantly interested in seeing what is on them and
trying them out. If you maximize on how interactive they are, you
should find that customers become vested in your product. Of course, you
do need to be careful about how many you are handing out. While they
will impress those who receive them, they are going to still have a cost
that is higher than a traditional business card. It will be important
that you use these cards for when you are securing business, rather than
giving it to someone who simply wants your contact information.
Of course, these cards can be used in a number of other ways. For
example, the applicant looking to make a lasting impression during a job
search can create a whole informational package with these business
cards. With a video, resume and cover letter combined, they will be able
to impress and let the prospective employer get an idea about who they
are and what they can offer.
Give yourself the upper hand in the business world. Make sure you are
standing out by offering a business card that gives a full scope of
your business. Thanks to modern technology, you can create a fully
informational package that can include everything from a video pitch
about what you can do for a business, to informative text that will let a
potential customer gain an understanding about the products and
services that you can provide them.
